How’s your search for your new Austin video production coming? We’re guessing that you already know that fresh and creative marketing content is the best way to drive brand awareness and get your products and services in front of the right audience. But did you know that in addition to increasing traffic and boosting your sales – nearly 79% of businesses have started to add video content marketing to their strategies, and of those businesses, 87% say they’re seeing a return on their investment? Those are some seriously epic numbers. And we know epic, it’s kind of our thing.
Video marketing is wildly popular these days, especially in today’s mobile-driven world. But it’s not just a passing trend. The idea of video production might be intimidating for a small business with limited resources, but it is possible to hire an Austin video production team for an affordable rate without sacrificing on epic content. In fact, we know the perfect video production company in Austin to help you do it. That would be us, Media Pouch.
To help you make the right decision, we’re using this article to highlight a few key reasons why Ausitn video production is so important for your business. Check it out.
1. Austin Video Production Converts to Sales
There is no denying that video is a powerful medium with 55% of Americans watching some form of online video content each day. Users spend an average of 2.6 times longer on a page with video content versus a page without. The longer users stay on your site, the more likely they are to engage with your content or make a purchase.
Data in a recent study shows that 84% of people who watched a video about a product ended up purchasing it later and consumers are four times more likely to watch a video about a product than they are to read about it. Give your potential customers the content they’re looking for and watch your sales skyrocket by working with the right video production company in Austin today.
2. ROI on Austin Video Production Speaks for Itself
You want more stats? How about the fact that 83% of companies say they’ve gotten great ROI from adding video content to their marketing strategy. That’s solid, no? The only catch is that quality and clarity of the video can impact its performance. Research shows that engagement with a video doesn’t convert as well if it doesn’t provide enough information on the product or service.
So investing in quality video production is a smart move, but it needs to actually produce converting results. Specifically, results lead to conversions that directly affect your bottom line. After all, this is how you should judge your ROI of working with an Aust video production company. The right Austin video production company will make it simple to see that the money you spend on their creative content directly correlates to more exposure, more revenue, or both. Sure, there are tons of ways to create video content yourself with the high-end photography and video capabilities on just about any smartphone these days, and there are many apps and online tools for editing. But unless you are already a savvy video producer who knows how to shoot and edit video content – it’s a much better use of both your time and money to hire a video production company in Austin.
3. Austin Video Production Builds Brand Trust
When a customer can clearly see the high quality of your brand and products, they’ll have confidence that they’re making the right decision in buying from you. Video content is a great way to build that much needed brand trust. Start your video content strategy by hiring a video production company in Ausin who can develop key branding videos that tell your brand story and display your company values in an authentic way so that you can form a deeper connection with your audience.
Customers shopping online want to have as much detail as possible before making their purchasing decision. A great demo video can show a potential customer how your product or service can benefit them. You can use video to preemptively answer any questions they might have, giving them confidence in your brand and product.
Video can also help you form a stronger customer connection, which translates to brand loyalty. Acquiring new customers is far more expensive than keeping existing customers coming back for more. Hiring the right Austin video production team can help you to cultivate and nurture relationships with first-time buyers, turning them into life-long fans and significantly increasing the return on your video marketing investment.
4. Austin Video Production is SEO Friendly
Optimizing your content for Google rankings is highly important in your efforts to build a strong online presence, and high quality video from an Austin video production company can help you do just that. Google loves video, and proper video production and promotion can land your business a featured SERP (Search Engine Results Page) which means everyone searching from your products or services will see your video at the top of page one.
When your page is populated with compelling video content, your site traffic will increase. If your video content is high-quality and engaging, visitors will stick around for longer periods of time. Google sees this as an indication that your site is trustworthy and deserving of a higher ranking, and therefore your page will climb up in the search results.
Try Media Pouch
Now that you see the importance of video content, all that’s left is to hire the top video production company in Austin, Texas to shoot, edit, and produce your next great marketing collateral that will drive both your engagement and sales. Click here to contact Media Pouch and take the next step towards creating content to boost your brand.
