Want to elevate your brand’s marketing presence? Video is the way to go. If your company is located or operates in Austin, then hiring an Austin video production company is the best option. But how do you know which Austin video production company to hire for your project? That’s what this article will discuss.
There are 5 main factors we think are most critical when it comes to evaluating Austin video production companies.
- Portfolio of Work – What brands have they worked with, and how does the quality of the work stack up against the other video production companies in Austin?
- Turnaround Time – How fast they can shoot, edit, and deliver your video to you. Different video production companies in Austin will have different turnaround times. It may be worth working with one that you really like, even if their turnaround time is longer. The best video production companies in Austin tend to be the busiest.
- Scope of Experience – How long have they been in business, and more importantly how many different industries have they served? You may be surprised to know that some of the newest video production companies in Austin have shot some of the most videos across scores of industries
- Results Delivered – What did their work accomplish for their clients? Have they achieved goals similar to yours?
- Reputation – What is the Austin community saying about their work? Ask to speak to their past clients about their experience with a particular Austin video production company.
Let’s run through each of these in more detail.
Portfolio of Work
The best way to get an idea of what you can expect from a video production company in Austin is by looking at their portfolio. Ask to see videos they’ve shot and edited, and be sure to check out both their most recent work as well as video samples from further back.
An Austin video production company’s sample videos should demonstrate consistently high quality, with the ability to produce video content in a variety of styles (including your own). Be sure to check out your prospective Austin video production partner’s website to make sure they are using their own work and not other examples from around the web.
Believe us, it happens. There are more imitators than you might think.
Turnaround Time
Turnaround time is an important factor as you can’t be expected to pay for work that takes forever to be delivered. That being said, if you want to work with the best, then you need to be patient. But your patience has a limit, and your prospective video production partner should be considerate of your timeline. You might be able to pay extra if you need your video content shot, edited, and delivered ASAP.
On the topic of edits, you want to ask your prospective production partner how many rounds of revisions are included in their price and how many rounds of revisions their average client requests. A good Austin video production company should never need to make more than a few revisions for the average client.
Scope of Experience
The best Austin video production company will have shot videos for other companies in your industry, or a similar industry. Ask to see examples of their work that is similar to the work you do and the work you want to highlight.
Don’t be afraid to ask about the specifics of each project, including how long it took, whether or not there were special technical requirements, what post-production work was involved, and so forth.
You shouldn’t immediately rule out an Austin video production company if they haven’t created work similar to what you need if their work is high quality. In that case, explain your ideas and goals to them and see if they grasp the concept. A video production company in Austin is a creative agency first and foremost. The right creatives can create whatever is asked of them within their medium.
Results Delivered
You are hiring an Austin video production company for a specific reason. That reason could be increased exposure, more revenue, marketing a particular product, or selling a home. Whatever the reason may be, do your best to quantify it and break it down to the video production companies in Austin that you are considering. Ask them straight up if they can deliver on those results.
Ask them if they have ever brought about similar results for another client or have them show you work that delivered quantifiable results for another client.
Reputation
The Internet is a powerful marketing tool for video production companies in Austin. Any prospective Austin video production company should have a web presence. This includes both online reviews and social media activity. The best Austin video production company should have no problem showing you how active they are online.
Don’t forget about the offline world either! Talk to people in person that have worked with the Austin video production company you are considering hiring. Ask them to tell you what they loved about working with the prospective production company and why they would recommend them for your purposes specifically.
Your instincts are an excellent guide in choosing an Austin video production company to work with. If something feels off, trust yourself and move on. You will be trusting them with a cornerstone piece of your brand’s presence and your marketing collateral. You don’t want to regret your decision.
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You’ve got dreams. You’ve got goals. You’ve got an EPIC brand. We can make your brand legitimate and infinite with incredibly well done video. We can help you reach your goals. We can help you achieve your dreams. Contact us today to get started.
