Each year, as new technology evolves and trends in social media change, video marketing becomes more and more important. In a fast-paced digital world, users prefer quick and easy-to-consume video content over bulky written content, and video is proving to be a digital tactic that converts more leads to sales.
Because it is in such high demand, video content can be an extremely valuable tool for businesses, especially those on a large scale. Companies like Amazon leverage video for a robust marketing strategy. But, how can video content work for small and medium businesses without the ability to hire large, in-house video teams?
In this article, we’ll take a look at how a video production company can be useful and we will share some tips for creating video content that converts.
Tips for Creating Content That Converts
It’s hard to ignore the importance and relevance of video in today’s on-the-go society. However, many businesses still struggle with the idea of video marketing because they don’t fully understand the benefits. It can also be hard to wrap your head around the process of production and video editing.
In comes Media Pouch. Media Pouch is a full-scale video production company that helps companies link their overall business strategy to a video marketing strategy that connects to the target audience and generates more revenue. We leverage video content and current trends to make sure your business is active and relevant on social media. After the video marketing strategy is implemented, you can expect to see your inbound leads skyrocket.
So, how do we do it? Here are some quick tips to making video content that pops:
Long-Term Strategy
Creating a long-term strategy is the first step in making sure video content and video editing works to your advantage. By creating a comprehensive plan in advance, you can be sure you are creating video content that can be used in the most efficient way to deliver excellent results. All too often, businesses sink time and money into video content that is used once and filed away. Make the most of your budget by strategizing your video content.
Content to Engage
A great video production company knows that the best value for the client comes when the video content is appealing enough to attract and engage the audience. Creating engaging content means it is important for the video production company to fully understand your target audience and what motivates them to engage with your content and follow the call to action.
Be an Industry Leader
Don’t limit yourself by creating video content that is just about your brand or products. You can position yourself as a leader in your industry by creating content that demonstrates your knowledge and expertise. Your content and video editing strategy should contain how-to, demonstration, or other educational videos that give you the opportunity to show what you know.
Tell a Story
The best way to drive engagement with your video content is to form a connection with your audience, and the best way to form a connection with your audience is through storytelling. When your story strikes a chord with your audience, they will feel linked to your brand. When planning your content, think about the emotions you want to evoke with the audience and weave that in through your video editing.
Tell Your Story With YouTube
Using YouTube to tell your story gives your brand access to the most effective video distribution platform for any business of any size and in any industry. Launching a channel also gives your audience (including any prospects) a centralized library of your content so they have all the information about what you do, how you do it, and who you do it for.
Here are the top 4 reasons why you should utilize YouTube in your marketing strategy:
Revenue Generation: Active and consistent content on YouTube is one of the best ways to acquire new customers.
Prospect Engagement: It’s official. Your prospects would rather learn about your company through video than through reading. Give your prospects what they want.
Accessibility: YouTube is the largest search engine next to Google, making it super easy for your prospects to find and research your company.
Active Audience: Your prospects are already on YouTube so you should be too.
One of the most common reasons why businesses aren’t utilizing YouTube for their marketing efforts is because they don’t know how. With Media Pouch, getting started with video on this platform has never been easier.
Video SEO & Video Metadata
When you need a video optimized for search engines, there’s only one place to turn – Media Pouch. We specialize in optimizing moving images into text so that your videos rank high on Google searches. This means that your prospects can easily find your video content so you can fill your pipeline with leads that are already engaged and informed.
Here’s how our video SEO process works:
- We translate your video to text and add target keywords so Google can find your videos
- The text and keywords allows Google to index your videos in search results.
- Once your videos are indexed on Google, your prospects will be able to easily find you via your targeted keywords.
Optimize Your Videos with Closed Captions
Closed captions are the best way to optimize your videos for SEO but they also optimize your videos for when sound is not an option. A good example of this is for members of your target audience who are deaf or hard of hearing, or even just someone in a quiet area like a waiting room.
How Can Media Pouch Help Your Business?
When it comes to a video production company, Media Pouch should top your list of best options. Our team is highly experienced at working with businesses to create a robust video marketing strategy to drive up views and increase inbound leads. Our video converts.
Your time is valuable, and we understand the often urgent needs to keep up with the demands of video content and video editing. When we work together, we are your video resource and trusted partner, and we will always act quickly to get you what you need.
Our videos are always eye-catching and convey your messages in the clearest way possible. We use the most advanced technology to create custom videos with endless possibilities that no other generic campaign can compete with. If you’re a small or medium-sized business, our videos will set you apart from the competition.
Ready to Create Video Content That Converts?
When you need a video production company, call Media Pouch. We’re the hottest video production company in Austin, and we are ready to help you reach customers in ways you never thought possible. Contact us today for a free discovery call.
