PROJECT DETAILS
- Video production
- January 2021
- $10,000 to $49,999
- "They did research on businesses similar to mine to understand my market and value proposition."
PROJECT SUMMARY
A mobile bar catering service hired Media Pouch to create a video that showcased their services. The client aimed to reduce call time with first-time clients by posting informative videos on their website.
- Nicole Kinghton
- Owner, Herb & Alchemy
- Arts, Entertainment & Music
- 1-10 Employees
- Dallas, Texas
CLIENT RATING
Overall Score 5.0
5/5
PROJECT FEEDBACK
Initial questions from the client’s customers have been reduced thanks to Media Pouch’s video business card. Their portrayal of the business’s vision and services was creative and spot-on. The client commends their flexibility, communicativeness, and organization during the production.
The Client
Introduce your business and what you do there.
I own Herb and Alchemy, which provides mobile bar catering and high-end mixology services to events, weddings, and parties all over Dallas and Fort Worth.
The Challenge
What challenge were you trying to address with Media Pouch?
I spend a lot of time on the phone because our services are a little bit unique, and our customers tend to have a lot of questions. We needed to cut down the number of initial questions our customers had and, at the same time, to connect with the right potential clients. We hired Media Pouch to produce a video business card that helps introduce the value that we provide to events.
The Approach
What was the scope of their involvement?
Media Pouch did a Q&A session to find out what we offered and the problems that we solved for clients. They created a video that shows a little bit about our process, like how we customize our menu for guests, make all of our own syrups, and provide glassware for events.
The team used drone footage to get some mobile bartending trailer shots and took videos of us catering for a real wedding. They also gave us smaller, 40-second video clips that we could use for our Instagram and Facebook ads.
What is the team composition?
I solely worked with Ryan (Founder) in terms of all project dedication, and Eric (Digital Marketer) was the second person to help us.
How did you come to work with Media Pouch?
Media Pouch was referred by a friend of ours who’s also a vendor and has worked with them in the past. I did an initial consultation and, within a few minutes of chatting with them, really liked their vision for our video and the direction that they suggested.
What really set Media Pouch apart from competitors was that they researched businesses similar to mine to understand my market and value proposition. They went through every aspect of my website and came back to me with a script. Their team really did their homework, and I liked that, so I hired them.
How much have you invested with them?
We spent $4,400.
What is the status of this engagement?
I booked their services on the 1st or 2nd of January 2021, and we filmed on the 9th. The project is complete.
The Outcome
What evidence can you share that demonstrates the impact of the engagement?
We noticed a decrease in the number of questions during our initial calls. Our customers, who are mostly brides and event planners, will say that they’ve watched the videos on our website and understand our business and the type of services and value we provide. That’s one of the things that have improved.
How did Media Pouch perform from a project management standpoint?
Ryan was super helpful and communicative. They met the deadline but were very flexible during the shoot. His team even worked extra hours at the wedding we were catering for, making sure we got all the different shots that were on the shot list.
They used HoneyBook for their contract, which made it easy for me to set up automatic payments. They sent me the setlists, proposed scripts, and timelines through email, which is also how we communicated and where I provided my input and feedback.
What did you find most impressive about them?
Media Pouch’s vision and creativity were amazing. They were able to put into a video exactly how I wanted to portray my business. I didn’t have to spend a lot of time explaining to them, either. I only gave a brief introduction and a link to my website, and they did all the homework themselves. I feel like I couldn’t have put my vision and my business description into better words.
The team was also really knowledgeable about how to get the best shot. They were very well-organized and efficient. It surprised me that they got things done so quickly.
Are there any areas they could improve?
There is nothing that comes to mind. Overall, I was extremely happy, and I plan on working with them again in the future to do additional videos.
Do you have any advice for potential customers?
Pay close attention to the shot list that Media Pouch sends you. Look over their ideas and provide any feedback you may have.
They had really great ideas when they first sent me the shot list, but it wasn’t going to be practical for the event that we would be filming at, so I made alterations to have the exact blueprint of the station. We were then able to come up with the right amount of expectations and the right plan.
