PROJECT DETAILS
- Video production
- January 2020
PROJECT SUMMARY
CLIENT RATING
PROJECT FEEDBACK
With these videos we produced Allison brilliantly decided to not only upload them to her YouTube channel and social media but also sent her latest videos in her monthly mailing list.
- 20% More Email Engagement
- Increase In Average Click Through Rates by 5%
- 50% Increase In leads through email
Summary
The Challenge
Alisson Hired Us For
- Strategy
- Vlog Production
- Post production
- Social Content
- Podcast
- Blog
Overview
Allison started Altiqe Consulting to help fellow business owners save money on company health insurance while making sure their employees got quality plans. Her goal was to train her clients to take matters into their own hands.
Allison, like so many other aspiring youtubers, was unhappy with the inconsistency she was seeing between the video content she produced. And the results were showing. The endless hours of editing were taking away from the time she could be spending helping her clients. Tasks like proper lighting, wearing the right clothes and setting up an ideal production space the same way for each shoot, it just seemed impossible.
And thats where we came in. We designed a comfortable setting where each video session would take place, selected a wardrobe and helped her develop a unique narrative.
Results
With these videos we produced Allison brilliantly decided to not only upload them to her YouTube channel and social media but also sent her latest videos in her monthly mailing list.
- 20% More Email Engagement
- Increase In Average Click Through Rates by 5%
- 50% Increase In leads through email
Production
Setting
Post Production
January 2020
When Allison first started shooting, her spiel about who she is and what she does was cut down from 30 seconds to 6 seconds.
Color and contrast: We decided to introduce certain consistencies into each shot such as having Allison wear a blue shirt, and things like using a green ceramic coffee mug. Little details like this may not seem like they make a difference in the eyes of the average viewer but, by way of tying the shot together greatly enhanced retention and kept Allison’s viewers engaged.
Stripped audio for podcasts
Stript texts from audio to use in blog posts
For email we do thumbnail creation in each video
Had content dissection in 15-15 second snippets of long video for social channels
Alisson sends
3 hours a month 1 once a month
Result
With these videos we produced Allison brilliantly decided to not only upload them to her YouTube channel and social media but also sent her latest videos in her monthly mailing list.
