When you decide to use video production companies to make content for your brand, you’re making an investment that can skyrocket your growth and build up your business. When it comes to video production mistakes and oversights, inefficiencies can end up costing you big. No matter how well you plan, every production has little issues that end up being no big deal. But bigger problems can be avoided, and they can break your budget if you let them happen.
Protect your investment by being prepared. In this blog, we’ll tell you all about the five biggest mistakes made by video production companies and what you can do to avoid them.
1. Missing the Chance to Add a Call to Action
One of the video production mistakes you don’t want to make is failing to include a call-to-action for your video. Regardless of what kind of marketing content you’re using for your campaigns, the CTA is the most important part. Video is no exception. The CTA is the element that drives viewers to act by further engaging with your brand.
Those engagements are what pull customers into your sales funnel. You can spend a lot of money creating amazing video content, but, without a CTA, you’re probably just wasting your money. Make sure you get the return you’re looking for by telling the viewer where to go next.
2. Inaccessible Content
Production mistakes like inaccessible content can alienate viewers and give a bad impression of your brand. Accessibility means your content can be viewed and enjoyed by people with visual impairments, hearing loss or deafness, mobility issues, or other relevant needs. By making your content accessible, you are helping those individuals have the same experience with your content as someone without a disability
Additionally, content with captions is watched far more than content without. Many people prefer to watch videos without the audio on and will scroll past videos without captions. A study by PLY Media says 66% of videos without captions are watched until the end compared to 91% of videos with captions. Not prioritizing accessibility can cost you customers.
3. Bad (Or No) Distribution Advice
One of the video producer mistakes often made is leaving clients to fend for themselves in planning for the distribution of video content. Placing video on your website in the wrong way can slow down your page speed and chase viewers away. The best approach is to embed videos through YouTube to keep your page moving as fast as possible.
4. Wrong Sizing for Socials
How you plan to display your content impacts the way the video file should be created. The various methods of distribution all have different specifications for optimum performance and getting the size wrong can change the way your video looks in the app. You want to stand out, but not in a bad way. Video production companies should provide you with multiple file sizes and a guide on where to use each one.
5. No Optimization
Based on today’s digital marketing trends, one of the worst video production mistakes you can make is not optimizing your videos on your website and YouTube. Your video producer should explain why optimization is so important – it helps get your content in front of the largest possible audience. Optimization helps boost your content in search engine rankings, therefore driving more traffic to your site and, ultimately, more conversions for your products and services.
Here are four ways to optimize video.
1. Catchy Title
Giving your video a catch or unique title will help it stand out in a crowd.
2. Video Description and Keywords
You can use keywords in your video description text to help boost your search rankings in the same way you can for text content on your webpage.
3. Video Metadata
Video metadata is embedded descriptive information that helps search engines index your videos as individual webpages, which makes it easier for your audience to find.
4. Video Transcripts
Having a transcript available for the audio on your video content helps search engines pull your video metadata to the top of the rankings.
Avoid Video Producer Mistakes With the Right Partner
Production mistakes don’t have to derail your video content strategy. Working with a reputable video production company will make the process much easier and get you the results you’re looking for. When selecting a video production company, look for a company with a reputation for being a full-scale partner to brands.
Want to Nail Your Video?
If you want video content that exceeds your expectations, Media Pouch wants to help. Contact us today to learn what it’s like to work with the hottest Austin video production company.
